Job Description

Our client is on the hunt for a hands-on Social Media Manager who lives and breathes content, someone who’s 70% creator, 30% strategist. You’ll be in the driver’s seat to shape their organic presence across LinkedIn and Facebook (where we’re currently active) and launch fresh, engaging communities on X (Twitter), Instagram and Reddit.

We operate in a fast-moving space: fraud, data security and cybersecurity in residential real estate. Our audience? 🏘️ Institutional SFR & multifamily operators, MLS/Association executives, and residential property managers.

If you’re excited about turning complex topics into smart, engaging content and building communities around them, this role is for you. 🎯

✅ What Success Looks Like in 6–12 Months:

• 🚀 Audience growth across all key platforms
• 💬 Real engagement : more comments, saves, reactions, and shares
• 📅 Consistent, high-quality content with a posting cadence you own and run
• 📈 Booked meetings that can be traced directly to your content
• 🌱 A strong, active community that trusts and interacts with our brand

🛠 What You’ll Be Doing:

• 🎯 Own strategy & execution across LinkedIn, Facebook, X, Instagram, and Reddit
• ✍️ Write posts, threads, create carousels, short-form videos, and thought-leadership content
• 💬 Engage directly: reply to comments/DMs, join niche convos, and build relationships
• 🔁 Repurpose content from webinars, updates, and industry news
• 📊 Track performance, run experiments, and continuously improve
• 🧑‍🎨 Brief and manage freelancers when needed (for overflow tasks)
• 🔍 Monitor industry convos and surface insights for marketing/product teams
• 🧭 Keep our brand voice sharp, helpful, and trustworthy

🎯 What You Bring:

• 3–5+ years growing B2B social media (SaaS, proptech, or real estate = ✅)
• A creator’s toolkit: writing, video editing, basic design, content packaging
• Proven ability to (case studies/portfolio welcome!)
• Comfortable wearing multiple hats, from planning to publishing
• Solid analytics skills (UTMs, dashboards, KPIs) and a test-learn-improve mindset
• Interest or experience in fraud, cybersecurity, or data privacy topics

🌟 Bonus Points For:

• 🧵 Building Reddit communities or running AMAs
• 🏢 Knowledge of SFR, multifamily, or MLS/real estate ecosystems
• 🎬 Webinar clipping or basic motion graphics

🧰 Tools & Setup:

• You choose your stack, we’ll provide what you need: scheduling, design (Figma/Canva), editing (CapCut/Premiere), etc.
• Freelancer support is available, but this is a creator-led role
• Work fully remotely with high ownership, flexibility and clear reporting

📊 How We’ll Measure Success:

• 📈 Follower growth and audience quality
• 💬 Engagement rate and meaningful interactions
• 🗓️ Content volume & consistency
• 🤝 Booked meetings driven by organic social

⚡️ Please have your short intro video ready when applying so we can move things along faster!

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